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Research papers

The use of high quality software and inexpensive apparatus for high tech research service

This paper describes a pragmatic approach to the adaptation of the very advanced market research systems implemented in the United States to the smaller markets which predominate in Europe. The research service we speak of is based on the use of...

Catalogue: ESOMAR Congress 1987
Author: Goos Eilander
Company: Burke, Inc.
September 1, 1987
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Citation

Eilander, G. (1987a, September 01). The use of high quality software and inexpensive apparatus for high tech research service. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-use-of-high-quality-software-and-inexpensive-apparatus-for-high-tech-research-service